“La Pastorine”

Years ago I drifted along the Leyden canals on market day and found a couple of very old issues of “L’Art et les Artistes” in a book-stall. These issues have been a treasure-trove ever since. I must admit to have cannibalised most of the contents by now. Using it in collages and illustrations. The ads were a particular delight. Like the “Vérascope”, a kind of projector. Recently I found half of an ad that was bound in one of the ussues on heavy glossy carton. “La Pastorine” was apparently a brand of sanitary equipment. I always loved this beautiful flowing art-nouveau plaque. The typography is amazing, half high, half carved into the material. The verso of this leaf is a systematic presentation of the available colours in small colour swatches, in the shape of heraldic shields, glued on the surface. “Verde d’acqua”, water-green, how poetic it would be to have a loo of that colour. The weathered look is my fault. I stuck the paper on the wall in every student room, and every subsequent house I ever lived in. From 15 square meters digs, to 19th century mayor’s mansion. Years of barbaric maltreatment. Now I will carefully mount it in a responsible and future-proof way.

La Pastorine - half of an early 20th C. advertisement for sanitary equipment
La Pastorine - half of an early 20th C. advertisement for sanitary equipment

colour swatches on the verso side
colour swatches on the verso side

swatches_2

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2 thoughts on ““La Pastorine”

  1. Very nice indeed… Did you know the archive of Teylers Foundation contains many bills and correspondance from the same period (1890-1920)- beautiful art nouveau – art deco typography there as well. You should have a look once!

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